The Challenge Support the national launch of Bacardi Fuego by quickly building awareness of the drink ritual and trial of Bacardi Fuego among the target group. Communicating product features, how it’s supposed to be...
The Challenge Support Black Fly’s sponsorship of a booth at the Toronto Wine and Spirit Festival and its partnership between Black Fly and the radio station ProudFM to raise awareness of both brands during World Pride Week. The Solution Brand...
The Challenge Embr was asked to develop a street level campaign to support the national launch of Jack Daniel’s Country Cocktails in Canada; with a key objective of maximizing the number of samples distributed while maintaining a rich brand experience that is...
