The Solution

Embr implemented a “unplugged and backstage” theme for the event, bringing in custom sourced branded decor elements to transform the Moosehead offices into a loft-style venue. Beginning with a red-carpet welcome, step-and-repeat media wall and photo sharing experience, attendees were treated to an onsite custom button maker, lifesized rock bank photo cut out and of course, pints of Moosehead Lager.