Kim Crawford at TIFF

The

Ask

For TIFF Kim Crawford wanted to make a splash on Festival Street with a standout booth that offered an immersive experience for festival-goers.

The goal was to engage crowds with free samples, beauty stations, and a share-worthy social moment — all aimed at creating lasting impressions and building buzz around the brand.

Embr’s

Solution

Embr designed an eye-catching, double-decker booth that became a festival favourite. Visitors were treated to complimentary Kim Crawford wine samples, pampered at two on-site beauty stations, and enjoyed a 360-degree Glam Cam experience on the upper level, creating memorable and shareable moments.

This dynamic activation positioned Kim Crawford as a must-visit destination, leaving a lasting impression on festival attendees.