Home Depot Spring Pop Up

The

Ask

Home Depot, in partnership with Media Profile, wanted to generate excitement and anticipation for their upcoming 2025 patio furniture line, prior to patio season. They were looking to create a Spring Surprise Pop-Up event, showcasing their new outdoor furniture in an engaging and immersive way.

They needed a partner to handle the staffing, logistics, and full set-up and tear-down of the event, ensuring a seamless and impactful experience for media and influencers.

Embr’s

Solution

Embr brought Home Depot’s Spring Surprise Pop-Up vision to life, creating a vibrant showcase of their new Spring and Summer outdoor furniture. We managed all aspects of the event, from hiring and overseeing the on-site staff to handling the complete logistics, including set-up and tear-down.

The pop-up space was transformed into an inviting outdoor oasis, featuring a curated selection of Home Depot’s new furniture pieces, complemented by a variety of fresh flowers and a dedicated BBQ area. This created a perfect setting for media and influencers to explore the new collection and experience the potential of Home Depot’s outdoor offerings.

All photos in this case study are by William Suarez, from his website: William Saurez