The Deacon

The

Ask

The Deacon Scotch Whisky wanted to bring the whisky tasting experience directly to consumers, wherever they might be. They had a uniquely crafted mobile bar, and they needed a strategy to maximize its reach and impact.

The goal was to create a dynamic and engaging activation that could seamlessly adapt to different locations, offering a convenient and inviting way for people to discover The Deacon. They wanted to showcase the whisky’s versatility and make it easy for people to enjoy a premium tasting experience, no matter the occasion.

Embr’s

Solution

The Deacon’s mobile bar, with its unique aesthetic, was a natural conversation starter. Our Brand Ambassadors who are well-versed in the world of whisky, were on hand to answer questions, share insights, and spark engaging discussions.

Guests were invited to tap into their whisky knowledge and learning about The Deacon’s unique characteristics, production process, and tasting notes. It was an experience that fostered genuine engagement with The Deacon, creating lasting impressions that extended far beyond the tasting itself.