Bask 0 Sugar Beach

The

Ask

Bask Wines wanted to create a unique experience by blending wellness with fun beach vibes, highlighting their 0-sugar wines in a fresh setting. The vision was to take over Toronto’s Sugar Beach for a yoga session followed by a beach party featuring their lineup.

Playing on the “Sugar Beach” name, the aim was to develop a clever media concept to generate buzz, next expanding this approach to a Vancouver beach.

Embr’s

Solution

Embr turned Bask’s vision into reality, crafting an unforgettable brand experience that left a lasting impression. We brought the Bask Beach Party series to life at Sugar Beach in Toronto and Sunset Beach in Vancouver, blending mindful yoga sessions with lively beachside celebrations—all to showcase Bask’s refreshing 0-sugar varietals.

Embr partnered with the Vancouver Liquor Board and park officials to bring this groundbreaking event to Sunset Beach. Guests had a one-of-a-kind opportunity to unwind, connect, and enjoy Bask’s zero-sugar wines in a vibrant, immersive setting—reinventing how the brand engages with consumers.