Bar Aperol

The

Ask

Aperol saw the Aperol Spritz exploding in popularity and wanted to really own that moment – not just sell more drinks, but become the drink people thought of when they pictured that perfect pre-dinner get-together.

They needed a way to showcase the perfect recipe, share some insider tips, and really solidify their place in that “Aperitivo Moment.” They wanted something that would resonate with their audience on a deeper level than just a typical ad campaign.

Giant skeleton decoration towering in front of the historic Campbell House at Home Depot's Nightmare on Queen Street event.

Embr’s

Solution

We decided to go big and create something truly unique: a dedicated “Aperitivo Moment” bar – a first for North America. We envisioned a space where people could not only enjoy a perfectly crafted Aperol Spritz, made according to the classic recipe, but also truly experience the “Aperitivo” lifestyle. We paired the Spritzes with delicious cheese plates and tempting little desserts, all at prices that wouldn’t break the bank.

It was about more than just serving drinks, it was about creating an atmosphere, a feeling, a shareable experience that would make Aperol synonymous with that perfect pre-dinner gathering.