Retail Capabilities

Embr’s retail, sales and merchandising department provides brands with the opportunity to outsource their tastings and allow our team get one on one with consumers where the products are sold. We work in Liquor Boards, Private Stores, Grocery and Beer stores across the Country to deliver streamlined, easy-to-replicate simple or enhanced tasting campaigns that are sales focused. Sure, ‘brand awareness’ is great, but our primary goal is to move bottles out the door and into the consumer’s home. When it’s all said and done, we love to showcase the direct impact made from tastings, over the course of a month, a quarter or even several years.

Experiential Capabilities

The experiential marketing division at Embr executes mass sampling initiatives, outside of the retail realm, with the objective always being ‘liquid to lips.’ Beverage alcohol is one of the most brand loyal industries for consumers – because of this, our job is to provide opportunities to our partners to go after a market in creative and tactical ways. No matter the ask, from a basic street team to large scale festivals, sponsorships to consumer pop-ups, our XM team provides scalable, turnkey solutions to get samples into consumers hands (and we have a lot of fun doing it) ….see why!