The Challenge Recruit, train and manage a dedicated team of Muskoka Brewery brand ambassadors to execute elevated consumer events in LCBO, Beer Store and licensed grocery locations. Embr was tasked with managing the entire planning process for these events, beginning...
Other Projects Take a look at some other featured projects from brands we work with. Cracked Canoe Muskoka Brewery Jack Daniel’s Tennessee Fire University of New Brunswick Appleton Estate Bacardi Fuego El Jimador Southern Glazer’s Wine &...
The Challenge Following a complete redesign of the bottle, re-introduce consumers to Mount Gay Rum in a retail setting in markets across Ontario. The Solution Embr worked with Mount Gay to create a training experience for retail sampling demonstrators that went above...
The Challenge Drive incremental sales during promotional period in BC, and execute special regional tasting events at signature stores to improve wine region familiarity and opinion. The Solution Execute multiple flights of retail tastings for each french wine region...
The Challenge Reach out to individual BCLDB stores to determine availability of ad-hoc tastings to support a last minute Wines of Portugal promotion across British Columbia. The Solution Embr leveraged its knowledge of BCLDB processes and our strong...
