The Challenge Creating a premium experience in 17 targeted licensee samplings, that are current growth opportunities for the brand. Sample new and past consumers on the Cracked Canoe lager. The Solution Create a premium mobile bar to take into accounts, that is easy...
The Challenge Launch a unique nationwide on-premise sampling campaign that leaves a positive impression on young adults, encourages them to share their experience via social media, and entices them to choose el...
The Challenge Support a targeted media buy with a sampling initiative that reaches a very specific targeted consumer while maintaining a strong drive to retail component. The Solution Embr challenged itself to go beyond the typical LCBO...
