The Challenge

Reach out to individual BCLDB stores to determine availability of ad-hoc tastings to support a last minute Wines of Portugal promotion across British Columbia.


The Solution

Embr leveraged its knowledge of BCLDB processes and our strong relationship with  individual store managers to exceed client expectations of tasting availability. Managing the process from start to finish, Embr ordered stock of select wines for the ad-hoc events and deployed trained wine demonstrators to ensure that the extra tastings led to incremental sales and awareness of  Wines of Portugal featured wines from multiple regions.