The Challenge

Drive incremental sales during promotional period in BC, and execute special regional tasting events at signature stores to improve wine region familiarity and opinion.

The Solution

Execute multiple flights of retail tastings for each french wine region in the greater Vancouver area, BC Interior, Victoria and even remote BC locations such as Prince George, Vernon and Penticton. Coinciding with each region’s retail tasting events, plan and execute special kitchen events at signature BCLDB stores to further educate consumers about french wines.