The Challenge

Raise awareness and drive consideration of The University of New Brunswick amongst students and parents who are attending The Ontario University Fair in Toronto.


The Solution

Embr & PHD Media collaboratively launched a three-day guerrilla campaign where two teams of energetic Brand Ambassadors in UNB uniforms ambushed The Ontario University Fair in Toronto. Teams showcased UNB’s school campuses by offering virtual reality tours, and distributed packages with viewbooks and cardboard viewfinders so students could do their own campus virtual reality tours at home.