The Challenge

Transform the Moosehead offices into a loft-style concert venue for a private Tokyo Police Club performance for Moosehead fans, followers and advocates as part of the “Moosehead Presents…” concert series at the Danforth Music Hall.

The Solution

Embr implemented a “unplugged and backstage” theme for the event, bringing in custom sourced branded decor elements to transform the Moosehead offices into a loft-style venue. Beginning with a red-carpet welcome, step-and-repeat media wall and photo sharing experience, attendees were treated to anĀ onsite custom button maker, lifesized rock bank photo cut out and of course, pints of Moosehead Lager.