The Challenge

Creating a premium experience in 17 targeted licensee samplings, that are current growth opportunities for the brand. Sample new and past consumers on the Cracked Canoe lager.

The Solution

  • Create a premium mobile bar to take into accounts, that is easy to set up and strike down and acts as an impactful piece.
  • Engage with each consumer on site – ensure brand messaging of the light beer and reinforce the messaging of “Cool” light lager with a superior taste profile.
  • Utilize a unique interaction (cards against Beermanity) with giveaways for winners to create a lasting impression of the Cracked Canoe brand. Encourage consumers to purchase the beer from the bar