The Challenge

Support Black Fly’s sponsorship of a booth at the Toronto Wine and Spirit Festival and its partnership between Black Fly and the radio station ProudFM to raise awareness of both brands during World Pride Week.



The Solution

Brand ambassadors activated at busy intersections throughout Toronto that have a significant presence of the target market, predominantly laid back males and females that are above the age of 21, who were looking for the perfect summer drink. The team promoted all five Black Fly skus, including the new Rum Punch flavor which provided consumers the option to choose which flavor they wanted to sample.




Impressions per day