The Challenge

Embr was selected to support a “pressure test” in a key market; asked to develop a street team interaction for consumers and design a customized Bacardi giveaway to serve as a sampling mechanism.



The Solution

Embr created a unique giveaway package, consisting of a Bacardi Gold mini bottle, a mini glass bottle of Coke, a “Cuba Libre” recipe card and a Bacardi Bat sticker. The giveaways were kitted in custom branded bags and distributed by a team of brand ambassadors selected by the Bacardi brand team.



Impressions per day