The Challenge

Support the national launch of Bacardi Fuego by quickly building awareness of the drink ritual and trial of Bacardi Fuego among the target group. Communicating product features, how it’s supposed to be consumed, and associate Bacardi Fuego with “high liberation moments.”

The Solution

Deploy an impactful mobile sampling truck and team that communicates key messaging on the shot ritual which creates unique engagement opportunities, all while ensuring a maximum amount of mini Bacardi Fuego’s are distributed to the targeted demographic.

Samples Distributed

Consumer Interactions

Mass Consumer Impressions