The Challenge

Engage consumers with the Appleton Brand and quickly build awareness and conversion towards Appleton Estate Rum products in a fun and engaging way while showcasing Appleton Estate’s premium status.  Utilize below the line tactics to communicate product key messages plus ways to enjoy Appleton Estate at home and increase the social media following for Appleton Estate. 


The Solution

Deploy an impactful and fun mobile sampling truck and team in the streets of Toronto. Engage consumers with the Appleton Estate brand, using an innovative experience to promote the rum and sampling of the product with a unique mechanism – Appleton Infused Rum Raisin Ice Cream from a fully branded ice cream truck

Samples Distributed

Consumer Interactions


Social Media Follower Increase